Our team designed an Evaluation Pan to assess the effectiveness of our What’s Your Cap? campaign with the assistance of a practicum student from the School of Public Health, Maria Aleem Siddiqui, and the Evaluation Workbook created by the Saskatchewan Team for Research and Evaluation of Addictions Treatment and Mental Health Services (STREAM).
The evaluation plan is an important part of our campaign and we want to make sure the details are flawless. So far we have devised a list of our stakeholders and created our vision, goals, objectives and logic model with process and outcome indicators. With the use of a pre and post campaign survey we hope to determine whether the campaign effectively raised awareness and knowledge about moderation and the effects of binge drinking.